Anticipation on IPL’s media and digital rights

By Piyush


BCCI is set to gather huge amounts as it prepares to sell the broadcasting and digital media rights of the affluent Indian Premier League (IPL).

According to an outline published in the Economic Times, the Indian board is in the concluding stages of finalizing the tender. If market experts are to be reckoned, the five-year-cycle media rights of the IPL are probably to be sold for close to an enormous INR 50,000 crores.

This will be even more than thrice the amount at which Star + Disney acquired the rights five years ago. Earlier in 2017, Star bought broadcasting as well as digital rights for a stunning INR 16,347.5 crores.

Nevertheless, this time, the BCCI is planning to vend the broadcasting and digital rights individually.

A source close to one of the likely bidders was quoted as voicing by the Economic Times stated, “The value of the rights will be more than anything one could imagine. If you go just by the profit and loss statement, the value could not go beyond INR 30-32,000 crore, but it’s the strategic value that every player will attribute to the property depending on their business which will swing the overall value.”

“It’s debatable whether Star & Disney India recovered or made money on their bid, but on the back of the property, they also built Hotstar. For any potential bidder, the value will be the new or incremental subscribers that the rights will get. Disney+Hotstar is the company’s streaming platform.”

Other than Disney + Star, others like Sony Pictures Network (SPN), Reliance Industries-owned Viacom18 and Amazon Prime Video are anticipated to be the major contestants in the bidding game.


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