EdTech company BYJU’S has been declared as an official sponsor of the FIFA World Cup Qatar 2022.
Through this association, BYJU’S will hold its rights to the FIFA World Cup 2022 marks, emblem, and assets, and operate unique promotions to connect with die-hard football fans around the world. It will also produce interactive and creative content with educational messages as part of a many-sided activation plan.
“FIFA is dedicated to harnessing the power of football towards the goal of enacting positive societal change. We’re delighted to be partnered with a company like BYJU’S, which is also engaging communities and empowering young people wherever they may be in the world,” stated Kay Madati, FIFA’s Chief Commercial Officer.
“We are excited to be sponsoring the FIFAAWorld Cup Qatar 2022, the biggest single-sport event in the world. It is a matter of pride for us to represent India on such a prestigious global stage and champion the integration of education and sport. Just as footballA inspires billions, we at BYJU’S hope to inspire the love of learning in every child’s life through this partnership,” appended Byju Raveendran, BYJU’S founder, and CEO.
With 150 million students around the world, BYJU’S has been commanding in tech-driven, personalised and interactive educational content and products. The company has spread its reach to a large student community globally – from K-12 and competitive exam preparation to early learning and coding and even to professional upskilling courses.
It has also encouraged 3.4 million students from underprivileged communities with digital learning in India and targets to reach 10 million students in its home nation by 2025.
The FIFA World Cup Qatar 2022 will be conducted from 21st of November to 18th of December, 2022.