Tata Group will supersede Chinese mobile manufacturer Vivo as the IPL’s title sponsor from this year, the event’s governing council decided in a meeting on January 11th.
“Yes, Tata group is coming in as IPL title sponsor,” IPL chairman Brijesh Patel vouched the development to PTI.
Secretary of BCCI, Jay Shah mentioning on the decision said, “This is indeed a momentous occasion for the BCCI IPL as the Tata Group is the epitome of global Indian enterprise with an over 100 year old legacy and operations in more than 100 countries across six continents.”
Moreover, Shah conveyed the board’s glee at Tata group’s trust in the IPL growth story and targets to take Indian cricket and the IPL forward to immense heights with India’s largest and most trusted business.
He also appended, “The BCCI like the TATA Group is keen to promote the spirit of cricket across international borders and the growing popularity of the IPL as a global sporting franchise, bears testimony to the BCCI’s efforts.”
Vivo had an agreement worth ₹2200 crore for title sponsorship rights from 2018-2022, but following the Galwan Valley military conflict between the Indian and Chinese armies in 2020, the brand replaced it with Dream11.
However, Vivo returned as title sponsor in 2021, in spite speculation that they were looking to transfer the rights to an appropriate bidder, and the BCCI approved the move.
The IPL 2022 mega auction is set to take place in Bengaluru in the second week of February.