Swiggy Instamart comes to be the official on-ground partner of the IPL 2022. The agreement between the instant grocery delivery platform and BCCI is a 2-year agreement for 2022 and 2023 IPL version.
Rana Barua, group chief executive officer, Havas Group India, stated, “The relaunch of Havas Sports & Entertainment 2.0 comes at a significant time, and we’re excited to kickstart its journey by facilitating a landmark partnership between India’s biggest sporting event, IPL, and our long-standing unicorn client, Swiggy.”
“We look forward to further consolidating our position in the sports and experiential market by forging many more strategic partnerships and offering integrated and meaningful solutions,” he appended.
Ashsih Lingamneni, head of brand, Swiggy, stated, “Over the years, our association with the mega cricketing event has helped establish the fact that food and cricket go hand-in-hand. IPL is one of the most celebrated sports leagues in the world, and this year, we are excited to partner with the BCCI to offer a wholesome experience to audiences with our large assortment of munchies, beverages and other snackable options through our quick commerce grocery service, Instamart.”
“The association brings with it the IPL fandom and reach to elevate the match viewing experience of millions of viewers. It will additionally help us drive clutter-breaking campaigns, varied consumer engagement, and business offerings at scale,” he added.
Mohit Joshi, chief executive officer, Havas Media Group India, stated, “We look forward to collaborating with traditional and digital media partners, platforms and content creators to offer an immersive and augmented experience and help brands create a meaningful connection with the sports and gaming community.”