FIFA declared in a press release that it has made an agreement with Singapore-based crypto currency exchange Crypto.com to sponsor the World Cup 2022 in Qatar.
Crypto.com would be the official sponsor of FIFA 2022 which will be organized in Qatar from 21st of November to 18th of December.
FIFA’s chief commercial officer, Kay Madati, said, “Crypto.com has already demonstrated a commitment to supporting top-tier teams and leagues, major events, and iconic venues across the world.”
“And there is no platform bigger, or with a greater reach and cultural impact, than FIFA’s global platform of football,” he added.
Madati further stated, “Through our partnership with FIFA, we will continue to use our platform in innovative ways so that Crypto.com can power the future of world-class sports and fan experiences around the world.”
It is worthy to mention that this is not for the first time Crypto.com is affiliating with a sports league or a sports team. The partnership with FIFA is one of Crypto.com’s many sports sponsorships. Crypto.com has previously got into sponsorship contracts with the NBA franchise Philadelphia 76ers, the Ultimate Fighting Championship, and Formula 1.
Furthermore, the crypto exchange which was founded in 2016, secured the naming rights to the Staples Centre, home of the NBA’s Los Angeles Lakers, in a 20-year contract worth an estimated $700 million.