The world’s biggest domestic cricket league, the Indian Premier League (IPL) recently experienced a huge surge of 80% ($3.2 Billion)in its revenue as it became the second most valuable sports tournament in the world. Standing only behind the National Football League (NFL), in terms of per-match value, the IPL is one of the biggest sports tournaments in the world.
The IPL 2023 title winners Chennai Super Kings have been recently revealed to be topping the charts, to become the most valuable team franchise in the IPL. A survey was conducted by Houlihan Lokey which revealed the Chennai Super Kings team franchise has a brand value of $212 Million.
Most of Chennai Super Kings’ success has been credited to the team skipper, MS Dhoni, who consistently pulls the crowd towards him in the stadium, irrespective of the venue in the country.
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Checkout The IPL Revenue Model
As per the revenue model of the IPL, every team gets equal amounts of proportion from the central pool including the media rights and central brand sponsorships, which have consistently grown over the years, making the IPL an attractive tournament for the investors.
Over the years, Royal Challengers Bangalore, Mumbai Indians and Chennai Super Kings have grown to become the most popular team franchises in the tournament due to their viewership per match.
“We are not valuing the business. We are valuing the brand, which is a subset. CSK gets a premium because of its winnability and brand recall, thanks to MS Dhoni. Sponsors rank teams, evaluating the visibility they would get,” said Harsh Talikoti, Vice President, Corporate Valuation Advisory Services, Lokey during an exclusive conversation with Hindustan Times.
