The Asia Cup 2025 will begin on September 9. Fans are excited as India and Pakistan will face each other once again. Their matches always create huge buzz, both on and off the field.
Tensions between the two nations are high after the recent Pahalgam terror attack. Some groups even called for India to boycott matches against Pakistan. But it now looks certain that the two teams will meet.
Broadcasters know how valuable these matches are. Over the years, India-Pakistan games have brought record television ratings. Advertisers also compete to show their brands during these matches.
Massive Ad Rates for IND vs PAK Clash in Asia Cup 2025
According to a report by Economic Times, Sony Pictures Networks India (SPNI) has set advertising rates between ₹14 and ₹16 lakh for a 10-second slot during India’s matches. This includes the blockbuster India-Pakistan clash.
SPNI holds the Asia Cup media rights till 2031. It paid $170 million for this deal. The tournament will be shown live on Sony Sports Network and streamed on SonyLIV.
Industry experts believe demand will be high. Navin Khemka, president-client solutions at WPP Media, said the Asia Cup comes just before the festive season. With Diwali arriving early this year, brands will spend big on ads from September. He also noted that the India-Pakistan match is the main attraction.
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The Asia Cup 2025 will feature eight teams. They are split into two groups. India and Pakistan could meet three times in the competition, including the final, if both progress.
The group stage clash between India and Pakistan is set for September 14. The tournament will open with Afghanistan facing Hong Kong.
With huge ad spends, festival season excitement, and the India-Pakistan rivalry, the Asia Cup 2025 promises to be one of the most watched cricket events of the year.
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FAQs
When will India and Pakistan play in the Asia Cup 2025?
India and Pakistan will meet in the group stage on September 14. If both teams qualify, they could face each other again in the Super Four and the final.
Where can fans watch the Asia Cup 2025?
The matches will be shown live on Sony Sports Network and will also be streamed on SonyLIV.
