The ICC Women’s World Cup 2025 has started with a bang. Early matches have delivered record-breaking numbers on both digital and TV platforms. The strong viewership shows growing interest in women’s cricket. It also highlights the success of collaboration between the ICC, JioStar, and the BCCI.
According to data from ICC and JioHotstar, the first 13 matches of the tournament reached over 60 million viewers. This is five times more than the 2022 edition. Total watch-time has reached 7 billion minutes, 12 times higher than the last World Cup.
India Women vs Pakistan Women match sharters viewership records
The India vs Pakistan match on 5 October set new records. It reached 28.4 million viewers and 1.87 billion minutes watched. It is now the most-watched women’s international cricket match ever. The India vs Australia match on 12 October also broke records, with 4.8 million peak concurrent viewers on JioHotstar.
Television numbers are equally impressive. The India vs Pakistan game became the highest-rated league stage match in ICC Women’s ODI World Cup history. The first 11 matches, including India’s games against Sri Lanka, Pakistan, and South Africa, reached 72 million viewers. This is a 166% increase from the previous edition. Viewing minutes rose 327% to 6.3 billion.
The ICC and JioStar’s marketing campaigns have played a big role. The ICC’s global campaign, ‘Will to Win’, and JioStar’s ‘Jersey Wahi Toh Jazbaa Wahi’ have connected deeply with audiences. “Together, these campaigns have brought the tournament closer to fans and created widespread national conversation around the women’s game,” the organisers said.
India’s matches are broadcast in five languages: English, Hindi, Tamil, Telugu, and Kannada. They are available on JioHotstar, Star Sports 1, Star Sports 2 Hindi, Star Sports 2 Tamil, Star Sports 2 Telugu, and Star Sports 2 Kannada. For the first time, an Indian Sign Language feed is also offered, showing a commitment to inclusivity.
ALSO READ India fined for slow over-rate in Women’s World Cup match against Australia
JioHotstar has introduced four multi-camera angles – Hero, Batter, Stumps, and Field view – along with the Max View vertical feed for mobile. These features make cricket more accessible, personal, and engaging for fans.
The 2025 Women’s World Cup is not just a tournament. It is setting new benchmarks in the presentation, promotion, and popularity of women’s cricket in India.
