The International Cricket Council (ICC) has announced a landmark deal with Google. This deal is focused only on women’s cricket. It was confirmed on Friday.
The ICC said this partnership will use Google’s advanced technology. It will also use Google’s support for women’s sports. The aim is to increase fan engagement and improve accessibility.
This agreement comes at an exciting time for the women’s game. Two major ICC events are coming up in the next 10 months. The ICC Women’s Cricket World Cup 2025 will be played in India and Sri Lanka. The ICC Women’s T20 World Cup 2026 will be played in England and Wales.
Earlier this year, the ICC had also announced Unilever as its first global women’s partner. Now, with Google, women’s cricket will get more visibility and growth.
Google Products to Enhance Fan Experience for Women’s Cricket
The ICC and Google will work together to make women’s cricket more dynamic and accessible. Google will use its products to bring fans closer to the action. These include Android, Google Gemini, Google Pay, and Google Pixel.
This connected ecosystem will help fans stay updated with key moments. It will also give them easier access to players’ stories, match highlights, and celebrations.
ICC Chairman Jay Shah said this is a “landmark moment” for women’s cricket. He added that women’s cricket is growing faster than ever before. With Google’s innovation, fans will enjoy more engaging experiences.
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He also said the collaboration will inspire young players. It will help more people around the world see cricket as a game where women belong equally.
Shekar Khosla, VP Marketing at Google India, said cricket is about community and passion. He said Google is proud to support women’s cricket. He also noted that the partnership is not only about one tournament. It is about building long-term engagement.
The ICC believes this deal will make women’s cricket a global force. Fans in both established and new markets will feel more connected to the game.
