Earwear brand boAt has collaborated with four franchises – Royal Challengers Bangalore, Gujarat Titans and Punjab Kings as their official audio and wearable partner. Furthermore, it has also extended its partnership with Kolkata Knight Riders and will resume being their official audio partner for this version of IPL as well.
The brand’s very own boAtheads (brand ambassadors) Hardik Pandya, Shikhar Dhawan, Shreyas Iyer, Mayank Agarwal and KL Rahul will also be participating with their respective teams.
As it was seen in the previous season the boAt logo will also be present and showcased on the helmets and team caps of Punjab Kings and RCB.
To further seal its existence during the season, the brand will be displaying a 360-degree campaign #MoveOfChampions throughout the league. The campaign will acknowledge the winning moments and the brand’s love for cricket.
The brand plans is to fetch high-intensity moments where every move matters. The campaign focuses to capture and show the true mindset and attitude of ‘The Champions’.
Moreover, considering the design and colour combinations of the particular teams, boAt has innovated a limited edition of earwear under its Airdopes, Bassheads, Rockerz and Stone categories giving fans an opportunity to enjoy and have team’s remembrance.
On the partnership, Aman Gupta, Co-Founder & CMO, boAt stated, “Cricket has always been and will continue to be seen as a religion in our country. We are excited to partner with various T20 teams once again. This season, we extend the narrative to make it more inclusive to our smartwatches category. To be a part of this fiesta is a fantastic feeling altogether and we look forward to a fruitful association this year as well.”