Chennai Super Kings<\/a> have grown to become the most popular team franchises in the tournament due to their viewership per match.<\/p>\n\u201cWe are not valuing the business. We are valuing the brand, which is a subset. CSK gets a premium because of its winnability and brand recall, thanks to MS Dhoni. Sponsors rank teams, evaluating the visibility they would get,\u201d said Harsh Talikoti, Vice President, Corporate Valuation Advisory Services, Lokey during an exclusive conversation with Hindustan Times.<\/p>\n","protected":false},"excerpt":{"rendered":"
The world\u2019s biggest domestic cricket league, the Indian Premier League (IPL) recently experienced a huge surge of 80% ($3.2 Billion)in its revenue as it became the second most valuable sports tournament in the world. Standing only behind the National Football League (NFL), in terms of per-match value, the IPL is one of the biggest sports […]<\/p>\n","protected":false},"author":3,"featured_media":9176,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[57,38],"tags":[385,274,383,286,275,384],"_links":{"self":[{"href":"https:\/\/sportzoclock.com\/wp-json\/wp\/v2\/posts\/9175"}],"collection":[{"href":"https:\/\/sportzoclock.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/sportzoclock.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/sportzoclock.com\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/sportzoclock.com\/wp-json\/wp\/v2\/comments?post=9175"}],"version-history":[{"count":2,"href":"https:\/\/sportzoclock.com\/wp-json\/wp\/v2\/posts\/9175\/revisions"}],"predecessor-version":[{"id":9182,"href":"https:\/\/sportzoclock.com\/wp-json\/wp\/v2\/posts\/9175\/revisions\/9182"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/sportzoclock.com\/wp-json\/wp\/v2\/media\/9176"}],"wp:attachment":[{"href":"https:\/\/sportzoclock.com\/wp-json\/wp\/v2\/media?parent=9175"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/sportzoclock.com\/wp-json\/wp\/v2\/categories?post=9175"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/sportzoclock.com\/wp-json\/wp\/v2\/tags?post=9175"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}